Become a Partner
Are you a startup or new to the education sector?
Choosing to enter or expand into the US or Canadian education markets requires a solid base of understanding that people often skip over at first causing them delayed success or even outright failure.
These are not monolithic markets but multiple discrete institution types each with a different value proposition to the students they serve and built on public or private foundations that require deep expertise to explore effectively.
Harbinger Lane is the company that links you directly to the market and to your unique audience within it.
Harbinger Lane’s combined 40+ years of experience in North American education will increase your effectiveness in engaging at senior level buyers in these markets.
Senior leaders in the education sector can be your partners as you grow but you need to speak their language, do your homework and understand how you can truly help them, and they need you to understand how to work with their institution in terms of vendor requirements, procurement processes, budget authority, and timelines. We can help!
Are you a growth company looking to enter or expand in the US education markets?
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More experienced companies with success in other regions of the world or other industries often engage us when they are ready to enter or expand in the US or Canadian education markets.
Whether you need advising for growth or guidance to level up a sales team to address a more senior level buyer, you can experience great success with Harbinger Lane’s support.
We help you identify the right institution, system, or state level strategies, the relevant buyers for your ICP, and learn to tailor your approach to each.
Our clients benefit from our team's background and experience engaging across the spectrum of senior leaders in both K12 and higher education sectors.
Let Harbinger Lane help you develop a sales playbook for consistently repeatable business in these complex environments today.
Dean Florez
President, CEO @ Balance Inc | Strategic Communications, Partnerships
Darin and I have worked together on several initiatives within the CSU and CCC systems in California over the years. He has brought me in on projects that improve college competition, reduce the cost of a degree and diversify student enrollments for our colleges and universities in California. He’s extremely effective at conducting high level meetings and driving business forward with senior leadership at the institution and system levels and has a deep understanding of higher education policy, funding, and necessary reforms. I highly recommend him as an effective thought leader for companies that serve the higher education sector and look forward to working with him again soon.