About Us

Harbinger Lane is working with companies to accelerate growth and increase sales effectiveness in the adult ed, workforce development, K12, and higher education verticals with a unique practitioner based approach.

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Alongside his own success serving the US and Canadian education sector, our managing partner, Darin Francis has brought together a select group of industry experts to lean into your business and make an impact through highly relevant sales and marketing experience, relationships, and best practices.

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It has been our experience that many startups in the EDU space make the same expensive and time consuming mistakes in hiring, in misreading market signals, and in understanding which types of clients to engage first. All of this slows momentum and is keeping you from your growth goals.

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We have worked for larger companies such as Apple, Cengage, and Blackboard (Anthology) and for startups such as Echo360, Moodlerooms, Elluminate, Quottly, and Cialfo. We have had success in state systems such as Ohio, New York and California and province level projects in Ontario and BC. Let us bring that experience and understanding to your company today.