
October 16, 2025
October 1, 2025
September 19, 2025
The Future of Enrollment and Community On Campus
Research shows that institutions lose up to 10–40% of admitted students to “summer melt” each year, a challenge that directly impacts revenue and retention. Darin Francis discusses how social media data can be leveraged as a powerful enrollment tool with the founders of MeetYourClass ahead of the NACAC Conference 2025.
September 11, 2025
Why Data-Driven Financial Aid Strategies Are Critical to Higher Ed’s Future
In this episode, host Darin Francis, host of signals in higher ed, speaks with Scott Cline, Ed.D., consultant at SightLine and veteran enrollment leader. Their conversation spans the challenges of demystifying financial aid, the promise (and pitfalls) of AI, and what smaller colleges can do to thrive in an era of constrained resources.
September 8, 2025
Engaging Stealth Students with Precision Marketing, Advanced Tracking, and Privacy-First Strategies
Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. In this inaugural episode, signals in higher ed host, Darin Francis, chats with Joe Petrucci, Owner of GHOST Targeted Marketing, about how institutions can efficiently, and ethically, uncover stealth student prospects.
September 5, 2025




